It’s no secret that video is an essential part of your marketing plan as a realtor, but how do you get more people to watch your videos? Since so much effort is put into shooting and editing video content, you want to make sure people are watching and benefiting from your ideas, tips, and community spotlights. Using video to build your brand and keep your name top of mind for your existing and potential clients only works if people actually view your content. Making this happen is easier than you might think. Follow these simple guidelines, and you’ll be on your way to maximum views.
Find Your Viewers
The first thing you’ll want to determine is the audience for your videos. If this question has you scratching your head, I’ve already got the answer for you: it’s your database. Over 80% of your future clients already know you, have seen you, or have met you. The point of video marketing is to make you unforgettable, and this is much easier to do with people you actually know than a bunch of strangers. You’re much more likely to have your friends, family, clients, and colleagues watch your content than someone who has never heard of you. Use this to your advantage.
Post Your Video Where Your Database Is
The majority of your database is involved with at least one type of social networking platform, making social media the best launching point for your video content. There are dozens of commonly used platforms—from Facebook and Instagram to LinkedIn and YouTube—where your database will be actively watching and engaging.
When posting your videos, make sure you do so organically on each individual platform. While cross-posting on every social media site is a tempting time saver, each platform has a different “language” and format that won’t translate the same across the board. Your video posts may end up looking spammy or unprofessional, so take the time to post them individually.
Over 72% percent of people will use the first real estate agent they come in contact with. Regardless of how you personally feel about it, you should view social media as a consistent way to communicate with your database and remind them that you’re still in real estate. The more you’re present on every platform and posting regularly, the more likely you are to get steady business and gain new clients.
For example: Let’s say you shoot two videos a month for the next 12 months straight. How many people in your database will remember you’re in real estate, just by viewing your content? And how many of those people will be looking to buy or sell a home in that time period? Statistics tell us that 6.12 million homes are expected to be sold in 2020. Reminding the people you know that you can help them buy a new home or sell their current one is a very smart move, and you want them to see your content first.
Make Good Use Of Email Marketing
While email marketing is a staple of every business, adding videos will greatly increase your open rates and click-through rates. Video emails will have the greatest impact while helping you stay relevant since they keep your database from marking your email campaigns as spam. That being said, you’ll want to make sure your video content is not always just about you. Community spotlights or local events are a great way to engage your audience and remind them you’re a realtor—without you having to focus on real estate topics.
The Bottom Line: Videos Build Your Brand
It’s not complicated: simply make the right content, and put them before the right people on the platforms they frequent. Consistent communication over time is what will build your brand.
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