Are you stuck trying to figure out what type of videos to make? It’s so important to create content for your real estate business, but many realtors have no clue where to start. If this sounds like you, don’t worry: I’m here to help you out! I’m going to show you 8 different types of real estate videos you can make to enhance your marketing. The best part is, this is all content you can produce yourself without hiring a videographer.
Before you get started, it’s important to have your brand established and decide what message you want to send your clients. Having a solid brand identity will help you to better market yourself and create scripts for your videos. Ask yourself these questions to help you shape your message:
- What do you stand for?
- Who is your audience?
- How do you want people to perceive you?
- What is one adjective that describes your personality?
When you formulate your brand based on the answers to these questions, creativity for your content will flow much easier and you’ll have plenty of ideas for each type of video.
Real Estate Video #1: About You
An “about” video is simply a short bio, letting everyone know how you roll. Since it focuses on who you are and why you’re in real estate, this video is one of the most important pieces of content you’ll make. This video shouldn’t list your accomplishments (like how many houses you’ve sold or how long you’ve been in business), but rather should showcase your personality.
Why is this so important? Because people do business with people they trust. When you get a lead or referral, one of the first things they’ll likely do is look you up online to get an idea of what you’re all about. If they can picture you—your personality, the way you relate to the community, and how you conduct business—selling their home or helping them purchase a new one, they’re much likelier to give you their business.
Real Estate Video #2: Local Point of Interest In Your Community
People want to hire local experts, and real estate videos that showcase hidden gems and community hotspots will show that you truly know your city. Therefore, these videos are a great way to get content in front of your database that will be interesting and entertaining for them to watch—without selling them anything.
In Sacramento, for example, you could make a video showcasing the American River. Not only does it bring in visitors and tourists, but it’s also a great local point of interest that will resonate with locals and show you know what’s going on in your community.
Real Estate Video #3: Local Business Interview
Interviewing a local small business owner is a great way to build relationships. Since they represent a small fraction of any population (roughly 5-8%), they’re usually keen to create business relationships that will further root their place in the community. You’re essentially creating mini TV commercials for them, giving them increased representation will creating potential referrals in the process. It’s also another way to draw in potential buyers to your area; the more unique local businesses you feature, the more they’ll be able to visualize themselves living in your neighborhood.
Real Estate Video #4: Local Neighborhood Tour
A neighborhood tour is another great piece of content you should make use of. While it doesn’t directly involve selling your services to anyone, it will still position you as a community expert. It will also allow you to stay in front of your database and will be easy to optimize on YouTube’s search rankings.
Additionally, when people are looking to move to a new community, they’ll likely Google their prospective destination. For example, a search of “living in Sacramento” will pop your video up in the search results, putting your name in their minds as someone who could help them find a home.
Real Estate Video #5: Client Testimonial
This video is directly related to your profession as a real estate agent but avoids making you look like a jerk online. If you only ever post about a property you just listed or just sold, you’re basically bragging about how much money you just made. Consequently, your client may feel like just another notch on your belt and dollar in your wallet.
Instead, try a client testimonial to feature the person behind the sale. Tell their story, like how they were able to get financing or what they love about their new neighborhood. This makes it about them, and not you.
Real Estate Video #6: Real Estate Content
Because real estate videos can be boring, it’s important to liven up your content. For instance, you can use a green screen to give your video more interest and pizazz. Don’t forget to have fun while being informative. You can talk about all types of real estate topics, like closing costs, how to buy and sell a house at the same time, or anything else that will educate your buyers and sellers. This type of content is great for lead generation and Facebook Ads campaigns and can be used over and over, again and again.
Real Estate Video #7: Real Estate Listing
While videos that showcase your listing are great, you can make them even better by getting creative. For example, don’t just get drone shots of the property and stale, sterile images of every room. Instead, put yourself in the video and come up with a storyline for the property. Entertaining your audience will generate more buzz around the listing and create interest.
Real Estate Video #8: Custom Fun Video
Spending a bit of extra money a few times a year on a silly, crazy production will keep your content fresh and show your fun side. Although this will take more planning and creativity, it will also get more eyes on your content. Because doing things outside of the norm will keep you top of mind with your database, you’ll be setting yourself apart from other realtors in your community.
These 8 types of real estate videos will provide you with a catalog of content that will boost your marketing efforts and help you grow your brand. Successfully using video can be a game-changer for your business, so go get your phone or camera out and start rolling! If you need any guidance, don’t hesitate to reach out and I’d be happy to help.
